Nature Love
For Nature Love, we created a sonic brand world that puts naturalness and harmony at its core. The Brand Song serves as the foundation, from which the sound logo, music library, and brand voice were derived. A brand music library consists of modularly constructed songs designed for use in online and social media content. The music is selected individually according to the message, content,and narrative style of the content. I was involved in the music library through the production of two tracks. The result is a consistent and flexible sound system that brings the brand’s values to life across all channels, from social media to campaigns and events.
Creative Direction: Inken Bornholdt, Artur Jansen
Music: Alexis Troy, Sebastian Buck, Emil Rüegg, Markus Sasse, Bryan Kessler
Sound: TRO
For deeper insight visit: TRO