Peter Schmidt Group
Peter Schmidt Group – Music Library Track 1
For the Peter Schmidt Group, we created a sound branding that translates the agency’s values into a distinctive sonic experience. Original recordings of elephants and their low frequency rumbles were integrated into the composition, resulting in the first brand sound identity to work with infrasounds. The project received the Corporate Design Awardand the Transform Award Europe. I was involved in the music library through the production of two tracks. The result is a consistent and flexible sound system that brings the brand’s values to life across all channels, from social media to campaigns and events.
Creative Direction: Inken Bornholdt
Music: Florian Deitermann, Emil Rüegg, Markus Sasse
Sound: TRO
For deeper insight visit: TRO